How do I redeem my product code in the Origin client? For newer games, you can redeem your code both in the Origin client and on the web.
To redeem your code through the Origin client:
Launch and log in to the Origin client with your Origin Account.
Click on Origin in the menu bar on the top left.
Select "Redeem Product Code."
Enter the product code for your title.
How do I redeem my product code online? You can redeem your code via the web* by going to origin.com/account, logging in, and selecting Redeem Product Code from the left-hand menu. Enter your product code on the Redeem Your Code page and launch the Origin client to start downloading.
Alternatively, head to activate.ea.com, log in to your Origin account and enter your product code on the Redeem Your Code page. Note that the above steps do not work with the following titles and exceptions:
The Sims 3 - Your codes have to be redeemed on the Sims website in order to be "registered" in Origin.
Bulletstorm - Bulletstorm cannot be redeemed through Origin and you will need to contact an advisor to have them complete the process.